With the new page experience update for Google, the digital user experience you offer will have a direct impact on your search engine rankings.
Google’s introduction of the Core Web Vitals, a set of three new metrics that measure how users experience the speed, responsiveness, and visual stability of a website, means a greater focus on usability.
And at its core, user experience is about inclusion and accessibility.
We are committed to making accessibility a core consideration from the earliest stages of product design through release.
Our central accessibility team has a mandate to monitor the state of accessibility of Google products and coordinate accessibility training, testing, and consulting.
Product teams are offered training to help incorporate accessibility principles into the design and release of products.
We also strive to cultivate relationships with a variety of users and advocacy groups to solicit feedback.
Whether web accessibility has been on your mind for a while or is something completely new to you, there is no doubt that it is no longer a nice-to-have but is a legal must-have!
With 1.85 billion plus people with disabilities worldwide and over 5 billion friends and family of people with disabilities, that means a disabilities market larger than China, you tap that market by ensuring an accessible web experience, because reports show that 88% of people with disabilities would rather buy from a more expensive web shop, than one with poor accessibility & 71% of people with disabilities simply leave a website immediately if it is not accessible.
By prioritizing digital inclusion, you gain the loyalty of many more customers.