The most apparent benefit of digital accessibility is that it assists people with disabilities in engaging with your website. Apart from this welcoming approach towards all visitors—accessible websites obtain higher conversion rates than inaccessible websites.
Search engines use artificial intelligence & machine learning to understand digital content. Search engines or web crawlers are constantly crawling the internet to catalog content. Websites are then ranked & indexed in categories, so it is easier for the bots to comprehend the content of your website.
Websites that are accessible are practical for search engines to crawl.
Since search engines are essentially bots, they have limitations & may not fully understand all the content on a website. So, if you make sure everything is well labeled or has alternative text, it will show up in people’s searches without any problems. Websites that are easily accessible to people with disabilities can help improve the search engine optimization of your site.
Not many know, but accessibility remediation can help your website get higher rankings on search engines. We gathered some of the accessibility secrets for ranking optimization.
The use of Alternative Text
Providing alt-text for visual content offers an inclusive experience for users who can’t perceive or identify photos or videos. The same goes for search engines, as they don’t notice visual content unless it is correctly labeled. We strongly recommend using alternative text to improve image SEO for your websites.
Increase search standing by creating sitemaps
It would help if you kept in mind another aspect of SEO—HTML sitemaps. An HTML sitemap is a file that grades & lists all the important pages on a website. Indexing is basically how search engines or bots gather information from your landing pages & sort them. They are a great way to offer search engines a list of all the main content on your website.
Improved content increases audience engagement & retention.
Website accessibility is all about meeting the needs of your customers. This means giving them what they need, not just in words but through visuals or sound. For instance, WCAG 2.1 stipulates that if you provide text for people who are more advanced than lower secondary education level, then simple, clear language will be beneficial when communicating with them—helping to improve search engine positioning because Google likes well-written content better.
Accessibility makes the digital world a better place for all (including machines).
Our WCAG – ADA Audit is the perfect way to stay up-to-date with all of WCAG standards. With our robust & precise accessibility service, you can remediate your site for conformance and determine the steps needed to ensure it meets accessibility requirements.
Keep in mind that the above features won’t be entirely beneficial unless your site is technically & fully optimized for people with disabilities.
You can also easily convert your inaccessible website to an accessible one by using our technology on your website.